PROBLEM
Made Of Pixels launched the first stock photography search engine, aggregating the entire stock imagery industry as Kayak and Travelocity had done for the airline industry.
The start up had no funding, no investors and needed highly-qualified, creative industry based traffic.
SOLUTION
Off-Piste Partners devised a social-media outreach program aimed at industry-influencers.
The strategy was to leverage social validation rather than product awareness to produce the highest yield of high-value inbound traffic.
RESULTS
500 high-value users per day, spending upwards of 45 minutes per session.
The targeted traffic each spends over $200,000 per year on stock imagery.
Inbound links via blogs and social-media outlets are self-propelling the continued promotion across the creative industry.
